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This is Anna. Anna's in charge of Product Marketing. She's juggling three product launches, two market-research reports, one conference event, and a gaggle of blogs, articles, and white papers. Anna needs help, but she's short of staff and budget.

Surprise! Anna outsourced the research, articles, and product comparisons to Silicon Insider. Now she's on-time and on-budget, and she's getting better information, too. Our industry insiders' insight and balance of technical versus business experience allow Anna and her staff to move ahead with confidence.

Meet Tony. He's dining al desko — again — because he's behind scheule — again.

Tony didn't get a competitive analysis from Silicon Insider. We could have told him, privately and confidentially, how his upcoming product would stack up against the competition. We'd have evaluated his hardware, software, documentation, features, marketing plan, product roll-out... all of it. Our independant, objective, and brutally honest feedback would've saved Tony months of panic-stricken delay.

Maybe next time he'll call Silicon Insider. We'll bring the sandwiches.

Say hello to Daryl. Daryl manages high-tech investments for his clients. They rely on him to know what's up and what's down in the tech sector. His portfolio includes semiconductors, computers, software, embedded / industrial systems.

He's smiling because he calls Silicon Insider every few days to get the insider's scoop on tech activity. Daryl knows he'll get actionable, business-oriented infomation, not technical jargon. Daryl's an expert in finance and investment; Silicon Insider is expert in technology businesses. Between us, we'll keep Daryl and his clients smiling.

Hi, I'm Jim. Welcome to Silicon Insider, where we've helped clients just like these with their technical, marketing, design, and investment decisions.

Microprocessors and embedded systems are what we do. Let us help you with your research, give you a competitive analysis of your upcoming product, write you a feature-length article, help you weigh investment potential, or assist you with thorny patent and IP-licensing issues.

Explore the different services we offer, and put that expertise to work for you.

Outsourced intelligence for microprocessors and embedded systems

You're expert in your field. We're expert in microprocessors, embedded systems, and semiconductor IP. When you outsource your research, competitive analysis, white papers, articles, and presentations you can focus on what you do best, while taking advantage of what we do best.

Top 5% of Analysts Worldwide

Jim Turley ranked in the top 5% of analysts worldwide for the third year in a row by Gerson Lehrman Group.

"Black Hat" PC Security Hack Is No Big Deal

Chalk one up for sensationalist journalism.

A new Associated Press article article describes, in somewhat breathless terms, how security consultant Chris Tarnovsky "cracked" the security chip found in most PCs. According to the article, this will lead to widespread identity theft, lost passwords, stolen military secrets, and more.

Although the details of Tarnovsky's exploits are accurate, the fallout is not. In reality, this is no big deal. Here's the background.

Read more: "Black Hat" PC Security Hack Is No Big Deal

 

More News and Analysis

Actel's Three-Legged Stool

They say good things come in threes: the Three Stooges, triple plays, the first Star Wars movies, two halves of a six-pack. Now FPGA maker Actel adds another happy trio: SmartFusion. Actel’s triple...
Read More...

Microchip Maxes Out Might Mites

For a silicon company, Microchip has the best brand name ever. Even your grandmother knows what a “microchip” is, even if she isn’t clear on what they do. Like Scotch tape, Xerox copiers, and Kleenex...
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ARM Cortex-M4 Stirs the Soup

It’s a floor wax! It’s a dessert topping! It’s the Cortex-M4! As if ARM’s pantry of microprocessors weren’t already well stocked, now there’s another tasty treat to squeeze on the shelf. The...
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Hetero Unions and Changing Your Name

A real-time operating system (RTOS) used to be just a tiny microkernel of code. Nowadays they’re growing into fully featured operating systems with their own development tools and third-party support....
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Analog Devices and Your Digital BFF

Circling silently beneath the murky waters of the Gulf of Mexico, a solitary fin breaks the surface; then two, then three. Panicked swimmers paddle for the shore, anxious to distance themselves from the...
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Featured Highlights

Stock Ticker

1 INTC 22.24
+0.23 (1.04%)    
2 AMD 9.67
+0.27 (2.87%)    
3 ARMH 10.58
+0.26 (2.52%)    
4 MIPS 4.21
0.00 (0.00%)    

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Past Clients Say...

"In person Turley is blunt, insightful, and hilarious. In print he's merely blunt, insightful, and witty."

 — senior technology analyst

"You explain technology, processes, and concepts so well that I've saved the material"

 — senior CPU marketing executive

"First of all, let me congratulate you on a terrific seminar!"

 — senior semiconductor executive

"Excellent speaker.
I would like to see the seminar expanded longer."

 — seminar attendee

"I've done a fair amount of public speaking, but I was amazed at your ability to talk coherently for 8 hours."

 — executive seminar attendee

"Turley is fine in print but it is on the stage that he excels."

 — senior editor, business publication

"Unanimously,
participants in the session appreciated your candor."

 — corporate meeting planner

Twitter Feed: ChipGuy

10.02.10
Recent hack of PC security chip is no big deal. http://tinyurl.com/yjk45lj
09.02.10
Memory maker Micron to buy Numonyx for $1.27 billion in stock. http://on.wsj.com/aGQYxm
09.02.10
05.01.10
Got 66 cents? You can buy an ARM Cortex-M0 processor from NXP. http://tinyurl.com/ycbqwau
15.12.09
Stay away from chip making. The US Bureau of Labor Statistics lists the 10 industries most likely to lose jobs. http://tinyurl.com/ycye33g
18.11.09
Microchip's new PIC32 chips combine MIPS processor with CAN, Ethernet, or both for about $5. A nice upgrade from the volume monster.
11.11.09
is attending the 6Sight Conference on Imaging in Monterey.
02.11.09
MIPS do-over: New M14K processors reinvent code compression. Like ARM, MIPS is appealing to low-end MCU buyers. Tweet for more info.
28.10.09
All Your Chip Are Belong To Us. ARM and MIPS again partner with Altera and Xilinx. What's different this time? http://bit.ly/VkcoI
28.10.09
"Ushering in the Tile Era." Tilera does mesh chip with 100 custom processors; gets investment from Taiwanese ODMs. Tweet for more info.
14.10.09
says, Windows 7 launch "party" gets weird(er). Microsoft is paying Fox television to produce a Windows 7-themed episode of The Family Guy.
06.10.09
Altera to put MIPS processors in its chips. The FPGA-with-CPU concept gets another try.
23.09.09
ARM's new -A9 processor finally puts ARM in with the big boys. http://bit.ly/2ZSFzs
18.08.09
@timoreilly CashForiPhones.com offers a similar deal. How can they pay so much for used phones when new ones are <$99?
18.08.09
ARC International, my old company, is being acquired by Virage Logic for $41 million. Maybe my tax losses will buy me a Big Mac.
03.08.09
Chip sales were up in June, the 4th straight month of growth. That puts Q2 up 17% over Q1, but still down 20% from last year. Yippee!
04.06.09
Intel buys Wind River Systems for $884 million. They're getitng serious about embedded systems.
04.06.09
Microsoft sez no Windows for ARM-based netbooks. That makes sense, as Windows alone, w/o an x86 CPU, means PC apps wouldn't run anyway.
03.06.09
Gave a talk at the Naval Postgraduate School in Monterey. Those guys are smaaaart. Some are working on cool projects, too.
01.06.09
Windows 7 won't be limited to just 3 apps after all. That's good news for Microsoft. It was dangerously close to losing netbook business.

About Us

Technical insight.
Business relevance.

For over 20 years, Jim Turley has been an acknowledged expert on microprocessors, embedded systems, and IP licensing.

From engineer to CEO, international marketing VP to journalist, Jim Turley has seen the microprocessor and embedded-systems industry from the inside out. There's no better expert on the business or the technology. Put that expertise to work for you.

Whether you're inventing or investing, managing or marketing, producing or presenting, Jim Turley's Silicon Insider is your source for technical insight with buisness relevance.

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