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This is Anna. Anna's in charge of Product Marketing. She's juggling three product launches, two market-research reports, one conference event, and a gaggle of blogs, articles, and white papers. Anna needs help, but she's short of staff and budget.

Surprise! Anna outsourced the research, articles, and product comparisons to Silicon Insider. Now she's on-time and on-budget, and she's getting better information, too. Our industry insiders' insight and balance of technical versus business experience allow Anna and her staff to move ahead with confidence.

Meet Tony. He's dining al desko — again — because he's behind scheule — again.

Tony didn't get a competitive analysis from Silicon Insider. We could have told him, privately and confidentially, how his upcoming product would stack up against the competition. We'd have evaluated his hardware, software, documentation, features, marketing plan, product roll-out... all of it. Our independant, objective, and brutally honest feedback would've saved Tony months of panic-stricken delay.

Maybe next time he'll call Silicon Insider. We'll bring the sandwiches.

Say hello to Daryl. Daryl manages high-tech investments for his clients. They rely on him to know what's up and what's down in the tech sector. His portfolio includes semiconductors, computers, software, embedded / industrial systems.

He's smiling because he calls Silicon Insider every few days to get the insider's scoop on tech activity. Daryl knows he'll get actionable, business-oriented information, not technical jargon. Daryl's an expert in finance and investment; Silicon Insider is expert in technology businesses. Between us, we'll keep Daryl and his clients smiling.

Hi, I'm Jim. Welcome to Silicon Insider, where we've helped clients just like these with their technical, marketing, design, and investment decisions.

Microprocessors and embedded systems are what we do. Let us help you with your research, give you a competitive analysis of your upcoming product, write you a feature-length article, help you weigh investment potential, or assist you with thorny patent and IP-licensing issues.

Explore the different services we offer, and put that expertise to work for you.

Your source for intelligence on microprocessors and semiconductors

You're expert in your field. We're expert in microprocessors, embedded systems, and semiconductor IP. When you outsource your research, competitive analysis, white papers, articles, and presentations you can focus on what you do best, while taking advantage of what we do best.

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Jim Turley ranked in the top 5% of analysts worldwide for the third year in a row by Gerson Lehrman Group.

Saas: Software as Sadism

Programmers, call off your drug pushers.

I know, I know… you think you’re helping. But really, you're not. You think you've got my best interests at heart. You don't. Your marketing people have convinced you that you’re "providing a service" to your customers. That you're "ensuring quality." Here’s where you can stick your quality, fellah.

I'm talking, of course, about automatic forced updates to my software. That’s right, I said “my software.” Not "your software," and not "the software you created." Once I lay my money down and get a copy of (excuse me: a license for) the software your company sold me, it's not yours anymore. And the fundamental rules of property ownership that our society has observed for millennia make me responsible for its upkeep and maintenance thenceforth and in perpetuity. In short, mine. 

More News and Analysis

  • Saas: Software as Sadism +

    Programmers, call off your drug pushers. I know, I know… you think you’re helping. But really, you're not. You think you've got my best interests at heart. You don't. Your marketing people have convinced you that you’re "providing a service" Read More
  • Internet of Things for IdIoTs +

    Tired of hearing about the Internet of Things (IoT)? Good, because you're about to get doused with a big stream of Industrial Internet of Things (IIoT) goodness. Echelon has been making industrial-grade networking chips for 25 years; longer than some Read More
  • Rockin' It Industrial Style +

    Are you into heavy metal? Do power generation, motor control, PLCs, robotics, and automation rock your socks off? Does spinning metallica make you want to raise your fist and yell? Then grab your lighters, motörheads. Stuff's about to get real. Read More
  • We Need Some Steenking Badges! +

    As first-world problems go, losing your car keys is a bad one. Losing a whole warehouse full of shippable merchandise is probably worse, but warehouses typically have lots of people standing around watching over the goods. But what do you Read More
  • Imagination Deploys MIPS Warrior +

    In the never-ending battle of good versus evil, Coke versus Pepsi, NASCAR versus opera, and ARM versus MIPS, the MIPS brigade has fielded a new combatant. Behold, the P5600, the point of the spear in MIPS’s epic battle to dethrone Read More
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About Us

Technical insight.
Business relevance.

For over 20 years, Jim Turley has been an acknowledged expert on microprocessors, embedded systems, and IP licensing.

From engineer to CEO, international marketing VP to journalist, Jim Turley has seen the microprocessor and embedded-systems industry from the inside out. There's no better expert on the business or the technology. Put that expertise to work for you.

Whether you're inventing or investing, managing or marketing, producing or presenting, Jim Turley's Silicon Insider is your source for technical insight with buisness relevance.