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This is Anna. Anna's in charge of Product Marketing. She's juggling three product launches, two market-research reports, one conference event, and a gaggle of blogs, articles, and white papers. Anna needs help, but she's short of staff and budget.

Surprise! Anna outsourced the research, articles, and product comparisons to Silicon Insider. Now she's on-time and on-budget, and she's getting better information, too. Our industry insiders' insight and balance of technical versus business experience allow Anna and her staff to move ahead with confidence.

Meet Tony. He's dining al desko — again — because he's behind scheule — again.

Tony didn't get a competitive analysis from Silicon Insider. We could have told him, privately and confidentially, how his upcoming product would stack up against the competition. We'd have evaluated his hardware, software, documentation, features, marketing plan, product roll-out... all of it. Our independant, objective, and brutally honest feedback would've saved Tony months of panic-stricken delay.

Maybe next time he'll call Silicon Insider. We'll bring the sandwiches.

Say hello to Daryl. Daryl manages high-tech investments for his clients. They rely on him to know what's up and what's down in the tech sector. His portfolio includes semiconductors, computers, software, embedded / industrial systems.

He's smiling because he calls Silicon Insider every few days to get the insider's scoop on tech activity. Daryl knows he'll get actionable, business-oriented infomation, not technical jargon. Daryl's an expert in finance and investment; Silicon Insider is expert in technology businesses. Between us, we'll keep Daryl and his clients smiling.

Hi, I'm Jim. Welcome to Silicon Insider, where we've helped clients just like these with their technical, marketing, design, and investment decisions.

Microprocessors and embedded systems are what we do. Let us help you with your research, give you a competitive analysis of your upcoming product, write you a feature-length article, help you weigh investment potential, or assist you with thorny patent and IP-licensing issues.

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You're expert in your field. We're expert in microprocessors, embedded systems, and semiconductor IP. When you outsource your research, competitive analysis, white papers, articles, and presentations you can focus on what you do best, while taking advantage of what we do best.

Top 5% of Analysts Worldwide

Jim Turley ranked in the top 5% of analysts worldwide for the third year in a row by Gerson Lehrman Group.

Hetero Unions and Chaning Your Name

A real-time operating system (RTOS) used to be just a tiny microkernel of code. Nowadays they’re growing into fully featured operating systems with their own development tools and third-party support. Just a few months ago, Intel paid $884 million in cash to acquire RTOS vendor Wind River Systems. Clearly, we’ve moved beyond a few kilobytes of microkernel code.

Another case in point is QNX, makers of the popular Neutrino RTOS. With help from desktop-software heavyweight Adobe, QNX ported Adobe’s ubiquitous Flash software to Neutrino. Now you can have Flash animation on your embedded systems, at least so long as you’re using Neutrino. It’s an interesting match.

[readETJ article="http://www.embeddedtechjournal.com/embeddedtechnologyjournal/feature_articles/20100126-flash/"][/readETJ]

 

More News and Analysis

Analog Devices and Your Digital BFF

Circling silently beneath the murky waters of the Gulf of Mexico, a solitary fin breaks the surface; then two, then three. Panicked swimmers paddle for the shore, anxious to distance themselves from the...
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Intel Makes an Embedded Splash

Does the name Intel ring a bell? Heard of them? If you’re an embedded designer, you can be forgiven for not knowing much about Intel. After all, aren’t they the company that makes the… what’dya...
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NXP M0 or BMW M3?

I’d rather have a full bottle in front of me than a full frontal lobotomy. That’s a great plan, unless you’re in the embedded processor business. Down here, you need to shave a little off the frontal...
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Stereo Audio In the Kleer

“All I want for Christmas is my two front speakers, my two front speakers, my two front speakers!” You can just hear the little third-graders singing it now, can’t you? Ah, the innocence of youth....
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Tilera Gets Its Gonzo On

Go big or go home. That could be the company motto for Tilera, a Boston-based startup that makes the most gonzo processor you’ve probably ever seen. Tilera’s new GX-100 chip contains one hundred –...
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Featured Highlights

Stock Ticker

1 INTC 19.63
+0.28 (1.45%)    
2 AMD 7.53
+0.11 (1.48%)    
3 ARMH 9.47
+0.12 (1.28%)    
4 MIPS 3.68
-0.01 (-0.27%)    

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"In person Turley is blunt, insigtful, and hilarious. In print he's merely blunt, insightful, and witty."

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"First of all, let me congratulate you on a terrific seminar!"

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I would like to see the seminar expanded longer."

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Twitter Feed: ChipGuy

06.01.10
Got 66 cents? You can buy an ARM Cortex-M0 processor from NXP. http://tinyurl.com/ycbqwau
15.12.09
Stay away from chip making. The US Bureau of Labor Statistics lists the 10 industries most likely to lose jobs. http://tinyurl.com/ycye33g
18.11.09
Microchip's new PIC32 chips combine MIPS processor with CAN, Ethernet, or both for about $5. A nice upgrade from the volume monster.
11.11.09
is attending the 6Sight Conference on Imaging in Monterey.
02.11.09
MIPS do-over: New M14K processors reinvent code compression. Like ARM, MIPS is appealing to low-end MCU buyers. Tweet for more info.
28.10.09
All Your Chip Are Belong To Us. ARM and MIPS again partner with Altera and Xilinx. What's different this time? http://bit.ly/VkcoI
28.10.09
"Ushering in the Tile Era." Tilera does mesh chip with 100 custom processors; gets investment from Taiwanese ODMs. Tweet for more info.
14.10.09
says, Windows 7 launch "party" gets weird(er). Microsoft is paying Fox television to produce a Windows 7-themed episode of The Family Guy.
06.10.09
Altera to put MIPS processors in its chips. The FPGA-with-CPU concept gets another try.
23.09.09
ARM's new -A9 processor finally puts ARM in with the big boys. http://bit.ly/2ZSFzs
18.08.09
@timoreilly CashForiPhones.com offers a similar deal. How can they pay so much for used phones when new ones are <$99?
18.08.09
ARC International, my old company, is being acquired by Virage Logic for $41 million. Maybe my tax losses will buy me a Big Mac.
03.08.09
Chip sales were up in June, the 4th straight month of growth. That puts Q2 up 17% over Q1, but still down 20% from last year. Yippee!
04.06.09
Intel buys Wind River Systems for $884 million. They're getitng serious about embedded systems.
04.06.09
Microsoft sez no Windows for ARM-based netbooks. That makes sense, as Windows alone, w/o an x86 CPU, means PC apps wouldn't run anyway.
03.06.09
Gave a talk at the Naval Postgraduate School in Monterey. Those guys are smaaaart. Some are working on cool projects, too.
01.06.09
Windows 7 won't be limited to just 3 apps after all. That's good news for Microsoft. It was dangerously close to losing netbook business.
14.05.09
Oracle should kill SPARC. It's a dog that needs to be taken out behind the barn.
13.05.09
Tip for PR presentations: don't lead with your company background, funding, or founders. I don't care. Lead with the 'lede:' your news.
20.04.09
Oracle to acquire Sun, putting them in the hardware business. Expect Java to eventually go proprietary. Too bad IBM couldn't reach a deal.

About Us

Technical insight.
Business relevance.

For over 20 years, Jim Turley has been an acknowledged expert on microprocessors, embedded systems, and IP licensing.

From engineer to CEO, international marketing VP to journalist, Jim Turley has seen the microprocessor and embedded-systems industry from the inside out. There's no better expert on the business or the technology. Put that expertise to work for you.

Whether you're inventing or investing, managing or marketing, producing or presenting, Jim Turley's Silicon Insider is your source for technical insight with buisness relevance.

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