Engineering is all about design. Creating elegant solutions. Finding the best compromise between price, performance, power, reliability, time-to-market, and so on. It’s a high-wire act that requires balance, technical skill, and more than a little creativity.

Sales, on the other hand, is all about… well, selling. And marketing? The less said about marketing the better, right?

So why does the world reward bad products and ignore good ones? Why do so many idiot customers seem oblivious to the benefits of your design while shelling out good money for that other company’s inferior product?

Why don’t the best products win?